Gruppo Toscano operates nationwide in the real estate sector through a series of specialized companies and divisions designed to offer customers all the services related to an important asset such as the home: from real estate to financial intermediation, from restructuring to real estate management. The company, founded in 1982 as “Toscano Immobiliare”, today “Gruppo Toscano Holding”, has become in the course of its history of over 30 years one of the most important Italian real estate groups.
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The objectives of the Gruppo Toscano were:
- Look for new staff with experience in real estate to be included in their agency network.
- Increase the numbers of bookings
After experimenting with various targets, we were able to identify the one that allowed us to obtain the maximum result at the lowest cost. The first phase of testing is fundamental in order to optimally invest the budget available in the following phases.
The biggest challenge was the targeting and finding the right balance between the audience and the budget to be invested, considering the needs to also find candidates even in very small cities and therefore very restricted geographical areas.
We are very pleased to have had the opportunity to work with a company big as Gruppo Toscano and that our contribution has helped them to reach their goals.
How do we reach our goals?
Thanks to Facebook’s Lead Ads objectives and to a precise target, we managed to attract a good number of users interested in offering their candidacy.
The a / b test on the text and the images allowed us to understand what communication and visual timbre to use to better convince the end users to leave their data and apply for the job offer.