Category
Facebook / Lead Generation
client
Surfblend
Success Story Surfblend
Surfblend:
How to increase traffic on the site thanks to advertising on Facebook
Surfblend is a Benelux travel agency, specializing in organizing trips for surfers in Europe, Morocco and the maldives.
The collaboration between ADV+ and Surfblend started in 2018 and is maintained over all those years.
Right from the start, goals to increase direct booking, booking requests as well as generating high volume of traffic via META Ads were set and with our expertise not only in the travel sector itself but also in the surf sector helped us achieve those goals.
Average ROAS: 28.68 (for every euro of investment in advertising we generated € 28.68 of revenue).
Overview
The tourism sector is highly competitive. You have to stand out and be able to create engaging ads in order to stay in users minds and make them engage with your ads.
The client’s specialization in surfing has helped us to build a unique identity and to communicate his philosophy effectively.
Benelux is a peculiar market which requires particular attention in terms of:
- language to advertise in (French / Dutch),
- Different surf related as well as ocean related topics to cover
- Timing of when to launch advertising campaigns to get the best possible results in terms of cost per booking.
- Goals
- Results
Get users from Social media to do meaningful actions on the website:
How did we manage to achieve our goals?
Test, test, test.
In the first months we had to figure out the right wording in combination with the matching content and placements.
Dividing the potential audiences who might be interested in booking a trip with surfblend and adapting to their needs was crucial. From Family, Youth, Young Adults to Mid Aged Adults, we needed to cover all of them with different ads while optimizing existing budgets through monitoring all related campaigns in order to gain the best possible ROAS.
With eye-catching ads we managed to get the users from all audiences groups to check out the website and already get them to generate meaningful actions / conversions which later on helped identify the remarketing funnel. Showing different content and ads on different levels of all funnels never gave the user the sensation of seeing things more than a couple of times. Besides that, switching different locations in different funnels also helped to keep users engaged and therefore gain a lot of bookings.
