Tom Peters got there first of all: in the era of individualism, if you want to sell you have to be a brand. It was 1997 and Peters told his theory about Personal Branding through a post on his company’s blog: the Fast Company. This is what he wrote: “Regardless of age, regardless of position, […]
After the surprising announcement of the Facebook Inc. rebranding which from now on will be called Meta (we talk more about it here), important news arrives also for Instagram. No name change, palette or logo but the development of some new features that will expand the user’s interactivity on the platform. Some of these innovations […]
In the future we will remember the last edition of Connect as the one in which Facebook changed its name.From that day on (28 October 2021) the company created in college by two university students, the symbol of social media par excellence, would be called Meta, due to an idea (or a vision?) that wanted […]
What do sports and influencer marketing have in common?Why do fitness and sports brands often invest in this type of social strategy? Let’s try to think of Adidas, Asics, Kappa, Nike and the faces that often appear in the commercials of new products: even during the lockdown these brands have never stopped organizing campaigns involving […]
Travel blog, yes or no? Whether you run a travel agency or are a freelancer in this field, sooner or later – and more or less directly – you surely have relied on the power of travel storytelling to promote your project. There is nothing more convincing to sell a trip than a good story.Who […]
A greater environmental and ecological sensitivity combined with an unprecedented digital transformation (accelerated by the pandemic), are radically shaping the Fashion e-Commerce sector. Eco-fashion is a real trend supported by data that reflects the needs of many consumers.The fashion sector is gradually adapting, as demonstrated by the increasing number of awareness campaigns on the environmental […]
In our future publications we would like to speak directly to defined target of professionals.The idea is to introduce digital and web marketing strategies aimed to help with the needs of a particular type of business. Let’s start with a fundamental sector in every national market: the real estate. What are the coolest strategies in […]
We needed a few days to realize what the Web Marketing Festival 2021 was for us. If we had to describe this ninth edition in three words we would use: ideas, networking, energy.These are the things we will take home, but above all with us, to the office, to work. After a long time of […]
Many times we have talked and heard about Instagram algorithm.Over the years it has become almost a myth, a superior entity to please in order to get the right visibility for all of our online activities. Everything that was known resulted from tests and experiments in the field. Finally, for the first time, information on […]
After a few days of persistent rumors and previews on launch dates, we are finally here: the Beta version of Clubhouse for Android has just arrived on PlayStore. (You can read the official announcement here) Until today the app – launched last year but exploded in popularity during the first months of 2021 – was […]