Charter & Sail UG is a German travel agency based in Rostock Germany providing sailing trips in the Baltic sea, Caribbeans and many more.
In June 2019 ADV+ and Charter & Sail started to collaborate in their social media marketing as well as google ads. Starting with a testing phase of 2 months ADV+ was able to generate a high amount of website visits and an increase in bookings.
2.700 % Growth of Bookings with ADVplus
The Long terms objectives are:
- Improve the quality and quantity of Traffic to the Website
- Increase the numbers of bookings
Increase in % of the social media advertisement thanks to ADVplus:
Increase in % of Landing Page Views
Increase in % of Bookings
Percentage decrease of costs with -20,69% of Ad Budget via Google Ads:
Decrease in % of CPC
Decrease in % of Cost per Leads
How do we reach our goals?
Charter & Sail hasn`t been really active on social media ads before the collaboration. Therefore our strategy was first to update and provide the users with fresh content and an updated Facebook Page as well as Instagram Business Account. Besides that to track and have an idea of how the paid ads are performing we implemented the Facebook Pixel and the Tracking-Events needed. We started with targeting cold audiences since there was no data for remarketing. Right away the ads generate a high increase in traffic to the website and gave us the possibility to run remarketing campaigns after the first month.
-> Audiences budgets and product destinations have been tested over the testing phase period and provided good insights and data for the next months.
What does Charter & Sail say about us?
“We at Charter and Sail are happy to have ADV+ as our Facebook, Instagram and Google advertising partner. In only 8 weeks they were able to increase our website traffic as well as bookings. Besides running our Ads they are active in giving us suggestions about creativity and website optimization which is incredibly helpful for our social media management. We are looking forward to keep on working together in the future.”