A chatbot is a virtual assistant that helps you manage conversations with users on social networks and sites.
More specifically, it is a software powered by pre-programmed answers or artificial intelligence that serves to answer user questions without the need for a human operator physically behind the PC.
Definitely the ace in the hole of a good web marketing strategy, a real virtual assistant!
It allows you to respond, give information and tell, through an ad hoc storytelling, the philosophy of your brand and / or company.
The way users browse and search will change because it is a real revolution for the user experience!
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