Category
Facebook / E-commerce
client
More Circular
Success Story More Circular
More Circular:
How this e-commerce became an ADV+ Success Story
More Circular got in touch with ADV+ in September 2020. After the first meeting, our Co-founder/CEO already knew that we would be trying to help boost more circular’s business in the online world and spreading the word about sustainable products such as their ARCHY lamps.
This decision did not come just from 1 or 2 great meetings but also because both companies share similar or equal values. Before starting our first Social Media campaigns, ADV+ helped setting up more circular’s Business Manager, checking everything connected to Facebook-Tracking-Pixel, providing suggestions connected to content (pictures, videos, and texts).
More Circular is a Belgium sustainable lamp E-Commerce brand for interior design. Providing unique interior products, crafted from waste materials. Designed, upcycled, and handcrafted in Antwerp.
Generated ROAS: 12.31
Overview
It is definitely not easy to generate right away results that drive ROAS (return on ad spend) or ROI (return of investment).
It becomes even more difficult if there isn’t any data available on which you can build your marketing strategy/funnel.
Therefore, both sides didn’t expect any massive amount of sales right away but rather focused on collecting data for the future to better understand who the potential high-value clients are.
- Goals
- Results
Collect data as soon as possible and identify potential high value audiences :
Website Traffic and Sales were increased:
How did we manage to achieve our goals?
We started testing audiences we thought would love to see the ads as well as the connected content (images, videos, and ad texts) while also showing different types of ad formats in order to better understand how to set up the social media campaigns with the best possible ROAS.
After gathering a bunch of data we were able to further optimize the social media campaigns to a point that More Circular immediately would become another Success Story of ADV+.
