Category
Brand Awareness/Lead Generation/Bookings/Google Ads
client
Makani Beach Club
Success Story Makani Beach
Great content, a tailored strategy and high-converting ads: the keys to outstanding results
When it comes to Social Media performance marketing, several crucial factors converge to generate outstanding results.
Audience segmentation, selecting the appropriate conversions to optimize for, ensuring a user-friendly website, and, last but not least, creating exceptional content.
Our collaboration started in 2023 and quickly became an inspiring and motivating project. Makani Beach Club is an all year Kitesurfing destination in El Gouna Egypt. You can experience unforgettable adventures such as dolphin diving and Bedouin trips in the desert.
There is a lot to experience. No matter if beginner or professional of course Kitesurfing, wingfoiling courses, rentals is covered.
ROAS: 8,04 (Increase of 4,36% compared to 2023)
Overview
As we all know, content on social media is one of the most important things to generate attention, and therefore results. For our project with Makani Beach Club, ADV+ again collaborated with Eric Beck for content creation (Images, Videos etc.).
Eric has been not only a reliable collaborator in this sector but also without a doubt the best one we can think of!!!
Since new content connected to the full experience was needed, not only for paid ads but also for organic content Eric & ADV+ visited this awesome destination in May to capture stunning pictures as well as engaging videos.
- Goals
- Results
Create Eye Catching and engaging content implemented into Ads to generate great results:
2023 already showed great results but in 2024 ADV+ was able to increase those even more through Meta and Google Ads:
How did we manage to achieve our goals?
ADV+ conducted numerous tests connected to ads to understand the audiences, placements, and other variables before allocating maximum budgets.
Visiting the location and directly working on content with Makani Beach Club as well as Eric Beck not only helped but insured great upcoming ads. After finalizing the post-production, ADV+ confidently attributes the success of our performance marketing efforts to this remarkable collaboration with Eric Beck. He not only comprehends the clients’ needs but also maintains a highly professional approach in transforming this content into visually appealing pictures and videos, ideally suited for Social Media Ads.
We would like to extend a huge shout-out to Eric Beck for his invaluable contributions.
