Category
Meta/Lead Generation/Brand Awareness
client
Charter & Sail
Success Story Charter & Sail
Charter & Sail: Empowering Success through ADV+ Performance Marketing
Charter & Sail UG is a German travel agency based in Rostock Germany providing sailing trips in the Baltic sea, Caribbeans and many other locations.
From June 2019 until now ADV+ and Charter & Sail collaborate in their social media marketing as well as Google ads.
In coperation with Eric Beck, eye catching content was provided which later on was implemented into social media ads on the DACH market.
340% increase in bookings with ADV+
Overview
Our expertise and knowledge in the travel sector helped us generate results right from the start.
One of the key factors for successful campaigns is high quality and engaging content which has been provided by Eric Beck / Charter & Sail after our suggestions.
The continuous meetings and brainstormings helped to decide on which destinations to focus on as well as optimizing the content and social media channels. We provided ongoing support to help their Social Media channels gain more engagement as well as ongoing advice and suggestions for a possible new website.
- Goals
- Results
Percentage Increase in social media advertisement results with ADVplus:
The Strategy
Charter & Sail hasn’t been really active on social media ads before the collaboration. Therefore our strategy was first to update and provide the users with fresh content and an updated Facebook Page as well as Instagram Business Account.
Besides that to track and have an idea of how the paid ads are performing we implemented Tracking methods. After that, targeting broader audiences and then jumping on specific remarketing funnels was crucial.
Right away the ads generate a high increase in traffic to the website and gave us the possibility to run remarketing campaigns after the first month.
-> Audiences, budgets and product destinations have been tested over the testing phase period and provided good insights and data for the next months.
