Category
Brand Awareness / Lead Generation
client
Puresurfcamp
The Success Story of Puresurfcamps
Puresurfcamp:
How to increase brand awareness and bookings
Puresurfcamps GmbH is a German travel agency specializing in the organization of trips for surfers, which has villas and surfcamps available throughout Europe, Asia and South America.
Our collaboration began in June 2017. From the very beginning our team was able (during the first “test month”) to generate a large amount of bookings and contacts from customers potentially interested in booking.
Over the following 6 years, this collaboration kept on growing and continuously paired with remarkable results on Facebook & Instagram Ads via META Ads.
Our knowledge and skills have helped us find the right content and messages both to convince current customers to book a different surfcamp, and to reach new users interested in surfing. Other projects in the same vertical helped us understand and gain lots of knowledge in the sector which of course in return reflected in Ads performance numbers.
Over the course of the collaboration, ADV+ stood beside Puresurfcamps in not only managing META Ads but also as a META Business Partner helping in all sort of areas connected to it`s social media accounts, from continuous digital marketing advices, managing Business Managers, the connected assets, solving potential setting problems and the expansion to new markets via META Ads.
Our collaboration continues today and the objectives set grow from year to year.
2023: 32.75 ROAS (Return On Ad Spend)
Average ROAS over 6 years: 43.34
Overview
In the tourism sector, it is really important to have quality images and videos that can be used within the various social channels. Puresurfcamps has a dedicated network that provides and allows us to have maximum freedom in the choice of images and videos to be promoted.
Excellent synergy between our two teams.
One of the difficulties encountered in defining a strategy for this customer was the need to target very different countries in terms of characteristics and purchasing behavior of users, country by country.
- Goals
- Results
Our goals have changed a lot over time, but we can summarize them into two categories:
The first results arrived from the first month of testing:
How did we manage to achieve our goals?
Our knowledge and expertise from our previous position as Marketing Experts at Facebook helped us to find the right content and messaging for Puresurfcamps existing and new customers. But more importantly managing a portfolio at ADV+ containing numerous travel agencies plus other business types in the same vertical helped us consciously grow our knowledge while this reflected in our Ad results.
We have identified a high quality target combining the passion for travel, with that of surfing, analyzing the best practices of competitors and the reactions of users to various combinations of text and images.
Testing is the most important thing to do, not just to get good results, but to get the best possible results. This must be done throughout all phases while monitoring and optimizing in the right direction.
