Success Story of Arena
How to relaunch the ICONS brand on Instagram.
From the Newsfeed to the Stories, a story with a happy ending.
Arena is a Italian company leader in the production of swimwear for competitive swimmers and sportswear.
Technological innovation, passion, authenticity and a strong entrepreneurial spirit are the values that have allowed Arena to establish itself over the years as a reference point in the world championships and in the Olympics , conquering recently the prestigious sponsorship of FINA , the governing body of world swimming.
Instagram Stories have allowed us to increase Brand Awareness locally!
One of the keys to Arena’s success in order to evolve, innovate and always keep up with the times, was to place effective and well-structured communication at the center of its expansion strategy.
Facebook and Instagram , especially in recent years, have been among the favorite channels of the brand and it is precisely to strengthen their presence on these platforms that Arena took advantage of the collaboration of ADVplus , managing to further improve its results.
How did we manage to achieve our goals?
We were able to precisely target the people interested in the various product lines .
The campaign targets were divided by placement (each placement allowed us to satisfy a different need) and by genre, in order to be able to reach users with a more relevant and more effective message.
The countries targeted and reached by the campaigns were mainly France, Spain, Italy and Germany , with a dedicated communication in the mother tongue of each of them, and the remaining European Union countries with a communication in English as a single language.