The answer is absolutely yes!
Blogging is still one of the most powerful marketing tools.
A responsive blog, with a simple and easy-to-navigate interface with interesting industry articles will be the icing on the cake in your marketing strategy.
Most of the time a brand or a company makes itself known on the web through articles that give value in their area of expertise.
Example: a gardening blog that makes well-structured articles with an SEO perspective, will most likely become a reference point for all those who are passionate about gardening.
Both because it becomes an authoritative voice in the aforementioned sector, and because it is among the first Google search results and therefore if someone looks for a certain product, the blog necessarily comes out, if obviously an article has been made about it.
A well done blog can help a freelancer or even a company to make their skills and work known.
A strong Personal Branding becomes a real brand and acquires authority.
It also helps in getting conversions.
A person who is educated through an article will most likely be more likely to buy a product or service from the person who helped them solve a problem or who taught them something!
Having a well-structured, optimized and SEO-oriented blog necessarily gives visibility on the web and, in comparison, costs less than advertising on social media.
In fact, a blog that produces valuable content also lasts over time.
Example: a cooking blog today publishes an article on pasta, well written and optimized for SEO, after many years, that article will most likely continue to receive clicks.
The blog is a real social network.
As such, if optimized, it manages to have a following which then easily turns into a real community.
The community behind a blog is in fact its real strength.
Most of the time the users who use the contents become real promoters of the blog, brand or company.
A user who has benefited from your content is more likely to buy something from you.
He knows you, he knows he can be trusted and therefore he can buy a product that he surely needs and maybe he was already looking for.
He may even go so far as to buy something he didn’t know he needed just because you are proposing it to him.
At their core, keywords are one of — if not the most — single important component of a successful SEO campaign. Keywords refer to the words typed into a search box – be it on Google, Bing, or Yahoo. However, there is much more to keywords than just that.
The keywords typed into a search box reveal certain details about customers and how they go about searching for things. Knowing this, it’s important to target keywords that mimic your customer’s minds and search tendencies.
SEO copywriting is a fundamental component of the so-called Content Marketing and is a key activity for any positioning strategy!
Knowing how to write is an art and knowing how to write for the web is doubly so, in fact, when creating content for the web, two aspects must be taken into account:
To write good content from an SEO perspective, you need to be able to create a balance between reader engagement and search engine optimization to intercept users’ needs and desires.
There is a big difference between indexing and ranking.
SEO Copywriting helps an article rank among the top positions of the SERP (Search Results Page).
If an article is well positioned, the increase in visibility of the article itself and indirectly also that of the blog that hosts it is exponential.
Your competitors most likely don't have a well-curated blog.
It's your chance to overtake them on Google and drastically increase your sales!
It goes without saying that if we are clearly visible on Google for the keywords useful for our business, most likely those looking for the service we offer will be more likely to contact us than to go to the tenth page of the search results!
If we are well positioned on the search engine we will have the opportunity to collect a really high number of contacts and certainly greater than not being visible.
Call us, we strive to answer all inquiries within 24 hours on working days. We will be happy to answer your questions.
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