Category
META, E-Commerce, Brand Awareness
client
Private Clothing
Success Story Private Clothing
How ADV+ boosted online Sales for Private Clothings E-Commerce via Performance Marketing on META
Private Clothing is a Belgium E-Commerce Brand which focuses on delivering original and innovative designs.
The high-quality clothing is designed and manufactured in Europe for everyone who likes FUN and FASHION as much as they do.
In July 2019 ADV+ and Private Clothing started to collaborate in their social media marketing. Starting with a testing phase of 2 months ADV+ was able to generate a high amount of website visits and an increase in sales.
ROAS: 11,46
Overview
After a month of testing audiences and content, we were able to generate high-quality website traffic from Facebook and Instagram.
The efficient workflow between both companies and their influencers made it not only efficient but also fun to work with.
After a relaunch of the website, it was ADV+’s main goal to create awareness and website traffic.
Our knowledge with audiences in sectors of Outdoor Sport helped immensely.
Main target groups were users from different ages with an interest in Surfing, Skateboarding, Snowboarding, Skiing etc.
- Goals
- Results
Percentage decrease in costs with ADVplus:
The Strategy
After Private Clothing launched their new website the first goal was to set up numerous different META Assets in order to run ads in the most effective way. This included the tracking, implementing the shop function, product sets and more.
With this Private Clothing was now able to post organically and choose from Website Products and their related Product Sets in order to show clothes for different occasions and seasons whenever needed. Of course this work was also integrated in meta ads.
As soon as everything was set up the first part of ads included the long term followers. We wanted to make sure that existing clients were aware of the new website. After testing some audiences over 3 weeks the next month generated a much cheaper Website Traffic as well as an positive ROAS.
The following months / years included continuous set up updates as well as seasonal ads for specific audiences.
We ADV+ are happy to be the performance marketing partner for Private Clothing and are happy to keep on working with them 🙂
