Category
Meta/Lead Generation/Brand Awareness
client
ActiveProspect
Success Story ActiveProspect
Unlocking Success: A Data-Driven Approach to Audience and Content Optimization in Marketing
ActiveProspect became an ADV+ client in 2022. Since then both sides aimed to improve ActiveProspects META Ads results on the North American Market.
In the first 2 quarters of the year 2023, ADV+ diligently researched and tested various approaches, by conducting audience testing, content testing, and experimenting with different campaign objectives. Together we worked towards finding the most effective ad strategies.
Those efforts were clearly showing great results throughout the whole year and proved that the work from both sides insured astonishing numbers for the year 2023.
+4540% in sign-ups
Overview
Collectively, the efforts of ADV+ throughout the year brought tangible benefits to Active Prospect.
The data showed an impressive 4540% increase in sign-ups, demonstrating the positive impact of their collaboration. Furthermore, ADV+’s expertise in optimizing costs per sign-up was a significant contributor to Active Prospect’s overall success, with a remarkable cost reduction of -81.19% in Sign Ups.
The increase of +689,66% in Website traffic was another accomplishment underlining the high quality traffic generated through the Ads.
- Goals
- Results
Costs were decreased while numbers were increased:
How did we manage to achieve our goals?
Testing different audiences in combination with different content related to those audiences was key to the success. Starting off with more general ads and broader audiences showed us that this was great to analyze data and build from there.
Not only did this generate a high amount of traffic which later on helped the general remarketing but furthermore this helped ADV+ better understand where to improve this traffic generating campaign but also the next steps in remarketing.
Targeting different industry sectors, different website traffic audiences, from general to time spent and therefore tailor the content shown to those audiences finally helped increase sign up numbers while at the same time decreasing the related costs.
The collaboration between ADV+ and Active Prospect showcased the value of innovative strategies and data-driven decision-making in achieving marketing goals.
