Are you thinking of launching your first campaign on TikTok ADS but you don’t know where to start? In this article, we will explain step by step how to set up your campaign on TikTok Ads from start to finish. How to create an advertising account, select your campaign objectives, refine your targeting, manage your […]
There is a precise moment when the data you normally use to track your business turns into Vanity Metrics. It is the moment when the data becomes just a number, more useful to satisfy the desire for appearance than to provide concrete information about your business. They are metrics for their own, which can help […]
If your goal is to reach new customers online, you need a Lead Generation Strategy.In recent years, with the development of the Web and Digital Marketing, each online action plan is distinguished according to the objectives you want to achieve.There are no longer generic advertisements aimed at an indistinct audience of people: paths are designed […]
Social Media Analytics refers to the activity of collecting, monitoring, analyzing and presenting data relating to your activity on social networks. It can concern any social platform: Facebook, Instagram, Twitter, YouTube, LinkedIn, Twitch and TikTok. For years we have been hearing that “data is the oil of the future”.Over the years we have had clear […]
To date, Buyer Personas is one of the most effective methods used by companies to define their ideal customer. We refer to the Target Analysis phase, a primary and fundamental moment for any marketing strategy, online and offline. Investing time, resources and energy in advertising without really understanding your audience could lead you to failures […]
On January 19th, Instagram CEO, Adam Mosseri, announces the Instagram Subscriptions testing for 10 accounts in the USA. A way to allow fans to support their favorite Creators. Let’s see how they will work. It is still early to say if it will work.Instagram Subscriptions to Creator accounts is an experiment launched, however, with the […]
Building a Content Calendar is the perfect solution to optimize and schedule your contents on your social media channels.It helps you to move ideas and keep high your creativity on the medium and long term. It’s a must have tool for anyone who run a business online, whether it is a big or medium company […]
2021 is coming to a conclusion and it’s time for some reflections.It has been an important year for large and small businesses that have decided to invest in TikTok for business, the app section which is dedicated exclusively to brands.With a community of over a billion people, the short video platform par excellence has in […]
From 1 to 4 December we’ll be at the Rimini Palacongressi to celebrate the Digital New Year together! The New Year of digital education is an event organized by Search On Media Group that involves all its satellite brands: WMF – Web Marketing Festival, Social Media Strategies, Search Marketing Connect, the Digital Week and Connect.gt. […]
Rumors and data agree: in 2022 TikTok will become the first social media worldwide. This comes from “Social Media Trends 2022” report by Talkwalker, a company specializing in Social Media Listening and Consumer Intelligence that has been studying the evolution of digital technology and the habits of online users for years. First known as musical.ly, […]