It seems to have passed 84 years since we last attended such an exciting event altogether. Finally, the ADV+ team has left for the Web Marketing Festival, one of our favourite events of the year, in its special tenth edition. We left excited and full of expectations for this WMF 2022. Hopes that have not […]
Everything is ready for the tenth edition of WMF 2022! Tomorrow the ADV+ team will leave for Rimini to participate in the most important Digital Innovation Festival in Italy! Let’s meet there! Together with the Chamber of Commerce for Portugal with our own stand! After having participated in various editions as Speaker and always as […]
Everyone ready? Less than two weeks are left until the Rimini Web Marketing Festival 2022! The most important Digital Innovation Festival in Italy is back with an extraordinary edition – the tenth – in a completely new location. A huge space perfect for hosting all the surprises and the many new features that characterize this […]
In its 17th edition, the Netcomm Forum is reconfirmed as one of the most important Italian events for digital and retail marketing professionals. Over 21 thousand attendees were registered during the two-day event (3-4 May) which, after the two-year stop due to the pandemic, also returned to the presence hosted by the Milan MiCo. Despite […]
A few days ago we participated as viewers and voters in “IlPod” , the first edition of the Italian award for the best podcasts. From there we took the opportunity to do some reflections on the matter. Let’s start with a few questions.Do podcasts still work? Or after the boom of the last few years, […]
The series of Instagram new features continues as always announced by the CEO, Adam Mosseri, on his profile. The company now seems to have taken a specific direction in support of the Creators community by aiming at the enhancement of online content, as long as it is original. After testing the Subscription and opening features […]
It’s easy to say Influencer Marketing, but the real question is: how to measure the effectiveness of a campaign with an Influencer in terms of return on investment (ROI)? The answer is more complex than it seems because, unlike other strategies, the one that involves influencers for the launch or sponsorship of company products or […]
It is no mystery that a good Content Marketing strategy can guide you towards amazing results. By now, online users have turned into avid consumers of information be it videos, memes, articles, infographics or carousels. They consult the Internet for everything and once they have found a Brand or a product of interest, they look […]
Adam Mosseri, Instagram’s CEO, had already announced this, and now the change of the Feed is available after the last update of the App. Now all users of the platform have the possibility to choose between three different Feed. The first (and the only available during the last years) will remain governed by the algorithm […]
One of the fundamental moments in the construction of your Brand Identity concerns the definition of the Tone of Voice. In this article, we will explain to you what we refer to when we talk about the Tone of Voice of a Brand, in strategic communication. We will see together the techniques to define it […]